Your instructors are your brand. In this episode, Sarah Catherine Holder, Director of Instructor Training at barre3, shares how they train, develop, and empower over 1,500 instructors across 190+ studios without losing their signature energy, culture, or consistency.
Whether you’re running one gym or a multi-unit franchise, this episode gives you a blueprint for developing strong teams, standardizing training, and staying aligned with your mission.
What Makes barre3 Different?
barre3 blends strength, cardio, and mindfulness in a high-energy, beat-driven experience. Sarah breaks down how the brand stands apart in a crowded fitness space and how it’s built to scale.
From Pandemic Setback to Training Breakthrough
The pandemic forced barre3 to reinvent its instructor training model. The result? A more accessible, inclusive, and scalable LMS and mentoring system that supports local teams and delivers a consistent brand experience.
Why ‘Why’ Comes Before ‘How’
barre3 anchors its training in values like lifelong learning and service. Sarah shares how leading with purpose builds buy-in before technical training even starts.
Experience vs. Fresh Talent: Who Makes the Best Instructor?
Sarah explains how the brand welcomes both seasoned pros and first-timers and the different challenges and benefits that come with each.
Confidence + Warmth = World-Class Instructor
It’s not just about watching for correct form. barre3 instructors need presence, rhythm, energy, and empathy. Sarah shares what it takes to truly shine as an instructor.
Listen Now
If you’re serious about building a fitness brand that actually scales without losing its soul, this episode is a must-listen. Sarah Catherine Holder doesn’t just talk about training, she shows you how to create a culture of growth, alignment, and leadership across every location and instructor.
