What does it take to launch multiple YogaSix locations, run a second business, survive a pandemic, and still keep your team energized and loyal? In this episode, Audrey Ryder and Toni King reveal how they built not just a business, but a mission-driven movement. From grassroots team-building to smart use of AI and local marketing, their journey is packed with actionable lessons for every fitness entrepreneur.
Don’t Wait to Feel Ready. Get Moving With the Exit in Mind
Audrey and Toni didn’t start with the goal of “just opening a yoga studio.” From day one, they planned with the end in mind – six locations and a retirement-worthy asset. Most owners skip this part. They didn’t. This mindset shaped every decision and gave their growth a clear direction.
More Locations = More Opportunities for Your Team (Not Just You)
Their second and third locations weren’t just about profit. They were about creating pathways for their team. Sales reps became regional managers. Passion projects like social media and retail turned into real roles. Growth became a team-wide win.
Their Secret Weapon? A Dual Business Model That Feeds Itself
Launching YogaSix and running Tonik Fitness at the same time wasn’t a distraction. Instead, it was fuel. Tonik’s online growth during COVID helped fund YogaSix through the hard times. Meanwhile, both businesses shared resources, ideas, and staff. The result? Faster growth, less burnout, and more impact.
AI Is Here! And They’re Already Using It to Lighten the Load
Audrey and Toni aren’t scared of AI. They’re leveraging it to automate repetitive sales tasks and free up their team for what matters: human connection. Their new system is set to handle follow-ups, bookings, and lead conversion.
Your Reputation Is Your Growth Engine. Own It Relentlessly
They didn’t accidentally dominate local search. With over 290 five-star reviews and a reputation manager on the team, they made reviews part of the plan from day one. They take it a step further when it comes to online reputation: every review below 4 stars gets a personal call, and they respond to every single one.
Listen Now
Audrey and Toni aren’t just building yoga studios. They’re building systems, leaders, and a brand that stands out in a saturated market. Whether you’re opening your first location or scaling your tenth, this episode is packed with insights you can use today. Listen now and learn how to scale with heart, strategy, and staying power.
