If fitness is evolving into a science-backed strategy for energy, healthspan, and longevity, then Mike G. Hansen is the guy you want to hear from. With 25 years of experience spanning fitness, tech, and venture capital, Mike breaks down the biggest shifts in the industry and what gym owners must do now to stay relevant.
Fitness Has Changed – Have You?
Mike walks us through the major shifts in fitness, from big-box gym sales to today’s mobile-first, well-being-driven consumer landscape.
The ‘Fitness Buffet’ is Here
Consumers are mixing gyms, apps, outdoor workouts, and home routines. Mike explains how to survive in a multi-channel world or how to go all-in on Omni-channel.
Engineered Well-Being: The New Fitness Frontier
From biohacking to personalized supplements, fitness is fusing with healthcare. Mike calls this new space “engineered well-being” and explains how gyms can lead the charge.
Recovery is the New Workout
Learn why tools like PEMF, float tanks, red light, and cold plunges are no longer “extras”. They’re essential to performance, mental clarity, and longevity.
Wellness Pods Will Replace Pools
Home and commercial wellness spaces are exploding. Mike explains how they’ll increase property value and become a daily necessity, not a luxury.
Want to see a key trend in action? Discover how successful health clubs are already revolutionizing their offerings by integrating gym recovery services to become holistic wellness powerhouses.
Listen Now
This episode is packed with insights that every gym owner, operator, and wellness entrepreneur needs to hear. If you’re serious about staying ahead of the curve don’t miss the full conversation with Mike G. Hansen.
