In this episode of Top Rated Gym Podcast, Kamille McCollum, President of BODYBAR Pilates, shares how she and her husband went from franchisees to leading the brand’s national expansion. With over 10 territories now thriving, Camille reveals how to standardize training, maintain brand consistency, and create a world-class experience in every studio. If you’re exploring franchise as a scaling strategy, this episode is packed with valuable insights for gym owners and aspiring franchisees
From Franchisee to President: What It Takes to Scale a Brand
Kamille and her husband started as franchisees before becoming leaders of the BODYBAR Pilates brand. This unique journey gives them an insider’s perspective on both the franchisee and franchisor experience. She explains how understanding both sides helps her support new owners while maintaining the integrity of the brand.
The Non-Negotiable: Certification for Consistency & Quality
One of the biggest challenges in franchising is ensuring every location delivers the same high-quality workouts. Kamille shares how BODYBAR Pilates requires all instructors to go through a rigorous certification process, including online training, in-person assessments, and video submissions. This guarantees that every class, no matter the location, meets brand standards.
Ongoing Training: The Secret to Retaining High Standards
Training doesn’t stop after certification. To keep instructors sharp, BODYBAR Pilates offers monthly education calls, performance evaluations, and continuous learning workshops. This ensures that all trainers stay engaged, up-to-date, and aligned with the company’s core principles.
Tracking Performance & Member Retention: The Franchise Playbook
How do you know if a studio is succeeding or struggling? Kamille shares how BODYBAR Pilates monitors key metrics like member attrition rates, survey feedback, and cleanliness scores to spot trends before they become problems. If numbers dip, HQ steps in with hands-on support to get the studio back on track.
How to Introduce New Processes to a Resistant Franchise Network
Rolling out new policies across an established franchise system isn’t easy. Kamille explains the strategy: start with a test group, prove success, and let franchisees become advocates for change. She also shares how offering incentives for early adopters can help ease the transition.
Want the CEO playbook for franchise domination? Listen to our franchise growth episode with F45’s CEO for executive-level expansion strategies.
Listen Now
Successfully implementing the franchise as a scaling strategy requires strong systems, ongoing education, and constant performance tracking to maintain quality Kamille McCollum’s leadership at BODYBAR Pilates proves that consistency isn’t just possible—it’s essential for long-term success. Listen to the full episode to learn more about franchise expansion, training strategies, and creating a high-quality member experience in every location!
